Introducing: #iMProject16

With the start of a new year, comes brand new projects, and there’s nothing more exciting than a project car.

Our newest member of the family, the Scion iM, is the perfect canvas to create an auto show masterpiece. With your help and assistance from Formula Drift Canada’s “Drifter of the Year” Pat Cyr, we’ll work together to get this 2016 Scion iM ready for the Canadian International Auto Show. Introducing: #iMProject16.

If you’ve visited us at the auto show, or attended one of our events, then you know we love a customized Scion. From Pat Cyr’s winning FR-S to the rare Rocket Bunny tC, we hope our cars inspire you to put your own personal touch to your Scion, whether it’s a simple accessory or turning it into a full blown race car.

For #iMProject16, we’re going to start with a few simple modifications. The Scion iM is a great platform for us to work with. It’s versatile, well-priced, and comes loaded with features like an aggressive lip kit and LED running lights.

We’ve partnered with some of the world’s leading after-market manufacturers such as GReddy, Rays Racing and RS*R to source parts for #iMProject16. Be sure to follow us on Instagram, Facebook and Twitter to let us know what you would do with your Scion iM, and cast your vote to help us make decisions on things like wheels, suspension and livery. We hope you’re as excited as we are and we can’t wait to hear from you. Stay tuned!

#iMProject16

It's Auto Show Season!

It’s auto show season in Canada and Scion is doing it right. From booths with special guest DJs, to a pop-up barbershop, with driving simulators to special project vehicles – we’re bringing out all of the stops.

Our first stop was the Montreal International Auto Show where Pat Cyr revealed his new 2JZ-GTE powered FR-S for the 2015 race season. Fans had the opportunity to meet Pat and ask questions. The new car will make its debut shortly and we’re pretty excited to see him back on the track.

The launch of the #scionstyle pop-up barbershop offered free cuts to visitors who passed by. If your hair was already on point, you could test your skills on one of our racing simulators, peruse the latest issue of Scion Magazine, or enjoy a preview of upcoming EDM festival Villa Paradizo DJs as they spin behind the iQ DJ booth.

In Toronto we unveiled the newest member of the family, the iM Concept. The “i” stands for individuality and intriguing, while the “m” represents modern, multifaceted and magnetic. The incrediblue hatchback will inspire the production version of the iM making its first worldwide appearance later this month at the New York International Auto Show.

Quebec City saw the Scion Racing FR-S that’s getting ready for Formula Drift and the new two-tone Scion tC Release Series 9.0. In Calgary we featured the FR-S that took home the Manufacturer’s Cup for Scion at Targa Newfoundland and the rare wide-body Rocket Bunny tC. Both of these cars, along with our full line-up will continue their journey out west with stops in Vancouver (March 24-29) and Edmonton (April 9-12) next. See you there!